The buzz word and accommodation model that has been gaining traction over recent years has been often associated with a single target audience. Co-living has become synonymous with the millennial demographic and its easy to see why. 

The idea of a living space at a cheaper cost makes a lot of sense to millennial travellers on a restricted budget. This aggressive drive by the travel industry has seen baby-boomers and Gen X travellers feel hesitant to venture into shared living options.

However, the tempting benefits and perks that come with co-living permeate a single demographic. Why shouldn’t the older generation move out of their comfort zone and start taking part in the wonders of the sharing economy?

Co-living appeals to millennials

In the comfort of youth, the idea of travelling the world on a shoestring budget; living in hostels and backpacking inns from city to city, before starting on a proper career has been explored current and previous generations alike.

Younger travellers are adopting these values and are open to more fluid options of accommodation. 

Flexible, affordable, convenient and great customer service; the co-living model seems almost tailor made specifically for the millennial taste bud. Coupled with the needs of remote working, high urban density and an established community, these socially deprived young people would not ask for much more.

But in this age of digital nomadism and the constant need to adapt to new concepts, who’s to say only millennials fit this bill?

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Why the older generation would appreciate Co-living

The overlook of ‘shared living spaces’ should not be confined to a certain age group. We’ve lived in communities all our lives. 

It is because of this attachment to social circles that we defining being ‘millennial’ as more of a mindset rather than a collection of kids who latch on to 90’s pop culture. 

“Boomers are breathing new life into a more formalized version of the communes and co-ops they dabbled with in their youth.”

People on their 50’s and 60’s have different needs based on their outlook of life. Most with families would rather choose an accommodation option that offers more privacy and structure. 

However, there is a growing number of those in this age group that are single or see more of a remote-led day to day lifestyle due to work commitments. Flexibility, affordability and convenience (the name needs that appeal to younger travellers) apply to this group of individuals as well. 

Personal growth is sometimes said to be spurred by the association of people out our comfort zones. Mingling (what more, living) with people from different industries in the community is beneficial by people from any age group.

Shared space with great amenities, ensuite bathroom and weekly cleaning choices for you here.

Why the older generation should give co-living a try

“No doubt there is a millennial influence to this, but over 20% of our inquiries are from baby boomers.” Christopher Bledsoe/Ollie Co-Founder & CEO.”

Cause its hella fun (that’s a millennial slang for you oldies). Open up and bask in your youth!

Choose that co-living space smack in the middle of town, live with people from different backgrounds, make yourself do things you never though you’d do, take part in social events instead of staying at home for that Martha Stewart special you’ve been dying to watch. Boost your social currency!

These living options are made for modern business travellers. No you won’t have to rent a room and bunk beds with an sweaty teenager and no you won’t have to share the throne with the many peasants of the community in a shared bathroom.

It’s cheaper and it just makes more sense. The shared services and amenities mean cheaper rent and less stress on your wallet. If you’re not doing it for that, then do it for yourself. 

You’ll never know, your next neighbour might be the one who finally teaches you how to post a video on Facebook.