Industry News: Italy is going down while France is on the up and Marriot joins the race.

2023 will see Italy face a 16% drop in online sales of hotel bookings

SiteMinder has revealed findings that suggest direct hotel bookings in Italy will drop to 16% by the year 2023

As it is, in the past 10 years, direct bookings have taken a hit in the Italian market and the number looks to be heading further south. Even though the numbers of tourist coming to Italy have been on a steady increase, hotels need to invest more in their direct booking strategies.

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This story was written for Hospitality Net.

 

 

Marriot is hopping on the home-sharing-service train

In a classic “if you can’t beat them, join them” strategy, Marriott International has announced it is pushing back against the start-up that wanted to disrupt the hotel industry from day one by offering its own home sharing service.

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This story was written by Kristin Scott for BeInCrypto.

 

 

Online hotel bookings in France are back on the up

Online hotel bookings have fluctuated from a two per cent decline in 2016 to a two per cent uplift in 2018, but data from Euromonitor International suggests the four per cent growth expected this year will remain consistent until 2023 when the rate will rise marginally to five per cent.

Check out the full story here.
This story was written for Hotel News Resource.